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SER MULHER has been a reality on the Brazilian market for more than 18 years, a leader in Extensions. Founded in Salvador thanks to the Italian businessman Carlo Rubino, with the intent of offering women the best quality at the best price.

Hair is a very important part of the body, as it represents the “frame” of the face. It has always been considered a symbol of femininity and seduction for women. Long, short, curly, straight, black, blond… hair is expression of a living “energy”

The name of our company – “SER MULHER” – “BE WOMEN” embodies our purpose: to help women to take care of themselves and make their beauty shine even more.

SER MULHER hair extensions are available with unmistakable style and quality for all women! Over eighteen years of activity, this promise has always been honored. Today the company has a team of highly qualified professionals. Thanks to our competence and experience, SER MULHER has broadened its horizons: our products have slowly crossed the gates of Bahia to spread to other states.

Our extensions and wigs are on sale in many centers specializing in supplies for hairdressers, beauty salons and perfume shops.


Our intention is to continue to grow and take care of women with respect, competence and creativity.

The world of synthetic extensions is constantly evolving, updating and in-depth analysis of the sector are fundamental to maintain the high quality standard that has always distinguished us.